Posts Tagged ‘2000’

A little while ago, I posted my response to Ken Garland’s First Things First manifesto written in 1964, about how graphic designers need to be more conscious of projects they take on. Garland tried to push designers to use their powers for good, as opposed to evil; he defines “evil” as rampant consumerism.

My beef with Garland’s manifesto was:
1) It was based on speculation and not fact.
2) It was based in circular logic—designers needed to try and change society, yet society needed to change in order for designers to help it.

Thirty-six years later, design writer, Rick Poynor, was approached by Adbusters to write a contemporary version of Garland’s manifesto, aptly titled, First Things First 2000. Poynor’s new manifesto solves a few of the old one’s problems.

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